GrowDirector is an Israeli company in which a team of experienced agriculturists and a team of IT developers work together to make cultivation easy and fun for everyone.

We aim to provide unique technology with an extremely easy-to-use interface, enabling every grower to handle it. We are committed to developing high quality systems at an affordable price.

Our main goal is to make cultivation easy and fun for everyone, with the highest performance for any crop in any type of growing system, creating so, the common language when talking about of plants growing automation.

The team

  • DavidGornshtein class=

    David Gornshtein


    A keen, high tech entrepreneur with a track record of successful exits, some of the biggest is an acquisition of his company WisdomForce by Informatica He invested in such companies like: LightStack acquired by Rackspace, Dome9, etc., Prior to co founding GrowDirector, David Gornshtein led development in a wide variety of Unix and Linux enterprise and infrastructure level applications. David holds an M.Sc. degree in Computer Science from Bar Ilan University, Israel.

  • Sergei class=

    Sergey Gandlin

    CTO, Co-founder

    Sergey Gandlin is a seasoned engineering professional with more than 10 years of experience in medical and military product development. He is co founder and CEO of Yugan group in Israel and software company Vi Soft abroad. Sergey has vast experience in product development and manufacturing, as well as strategic planning. Sergey holds a B.Sc. in Electrical & Electronic Engineering from the University of Ariel, Israel.

  • DimaChernobilsky class=

    Dima Chernobilsky

    CEO, Co-founder

    Dima Chernobilsky is an experienced professional financier and manager. Prior to joining GrowDirector, Dima spent a decade as a professional financier and CFO and another decade as a business developer and director of various companies all over the world. He is no new to building companies from scratch as well as managing big businesses. Dima holds a BA in Economics and Finance from Ben Gurion University, Israel and an MBA from the Open University, Israel.

  • AvishayHalperin class=

    Avishay Halperin

    Cultivation Adviser

    Avishay Halperin has accumulated rich, global experience in the agriculture and AgriTech sectors. After working for two decades in leading technology companies in the sector, such as Rivulis Plastro and Tahal Group, he now consults to companies and start ups in the AgriTech and cannabis sectors in Israel and Canada. Avishay holds a BSc. in Agricultural Economy from the Hebrew University of Jerusalem, Israel.



We provide a unique, automated agricultural system developed for urban growers, capable of adapting to any growing environment and handling any unexpected eventualities.

The benefits of GrowDirector are proportional to the growers’ concern to find a definitive, stable device that meets their needs. Its elegant design and easy, innovative usability make it unique, positioning it well ahead of its predecessors.

GrowDirector is the right choice for people who want to improve their yield without spending too much time and money on automating their growing. The uniquely designed command center reduces errors and efforts by providing preset programs and remote controls. It connects to all standard sensors, without forcing you to buy a particular brand, and it is scalable, so if you add plants you do not need to add controllers.

The Ultimate System

for Automation of Home Growing

This device is designed to track and promote the cultivation of agriculture in any scale


Contact us

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