About us

For over a decade, GrowDirector has been dedicated to helping growers thrive through smart, reliable horticulture automation. In 2025, we launched GrowDirector 4 PRO — our most advanced platform to date, designed to meet the evolving demands of commercial greenhouses and indoor farms.

GrowDirector 4 PRO is a fully wireless, robust modular system that streamlines the control of irrigation, fertigation, lighting, and climate across operations of any size. Its plug-and-play design enables fast integration into both new and existing setups, with seamless scalability as your needs grow — all without added complexity.

Developed in close collaboration with growers, suppliers, and distributors across North America, Europe, and Israel, GrowDirector 4 PRO addresses the industry’s most pressing challenges — from labor shortages and rising input costs to operational inefficiencies — empowering growers to take full control and optimize crop performance.

GrowDirector 4 PRO is the first truly versatile, effortless, and cost-effective automation platform for horticulture — built to deliver long-term value, simplicity, and success at every stage.

Backed by a team with deep agricultural expertise, we are not just building technology — we are fully committed to supporting growers every step of the way. Our team is passionate about delivering solutions that make a real difference in the field, with hands-on service, long-term partnership, and a shared belief in sustainable growth.

Our team of seasoned professionals, deeply rooted in the agricultural industry, has collaborated extensively with growers, suppliers, and distributors across North America, Europe, and Israel. This collaborative approach has allowed us to gain a deep understanding of the unique pain points faced by growers and develop targeted solutions that truly make a difference.